Vision 2030 & the New Saudi Workspace: Designing with Local Art

Vision 2030 isn't only an economic programme — it's reshaping how Saudi workspaces look and feel. As companies localise, expand, and build national identity, the walls of the workplace have become a canvas for pride.

Local art as cultural statement

Hanging Riyadh, Diriyah, or AlUla in your office signals belonging — to employees, partners, and visitors. It's a low-cost, high-signal way to express that a company is of the Kingdom, not just operating in it.

Designing the new Saudi office

  • Anchor key spaces (reception, boardroom) with iconic landscapes.
  • Use a cohesive series to give a floor a unified, intentional feel.
  • Choose archival, museum-grade pieces that last as long as the building.

See Safaya for offices and the office collection.

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